Monday, December 30, 2019

Geography of the Ganges River

The Ganges River, also called Ganga, is a river located in northern India that flows toward the border with Bangladesh (map). It is the longest river in India and flows for around 1,569 miles (2,525 km) from the Himalayan Mountains to the Bay of Bengal. The river has the second greatest water discharge in the world, and its basin is the most heavily populated in the world with over 400 million people living in the basin. The Ganges River is extremely important to the people of India as most of the people living on its banks use it for daily needs such as bathing and fishing. It is also significant to Hindus as they consider it their most sacred river. The Course of the Ganges River The headwaters of the Ganges River begin high in the Himalayan Mountains where the Bhagirathi River flows out of the Gangotri Glacier in Indias Uttarakhand state. The glacier sits at an elevation of 12,769 feet (3,892 m). The Ganges River proper begins farther downstream where the Bhagirathi and Alaknanda rivers join. As the Ganges flows out of the Himalayas, it creates a narrow, rugged canyon. The Ganges River emerges from the Himalayas at the town of Rishikesh where it begins to flow onto the Indo-Gangetic Plain. This area, also called the North Indian River Plain, is a very large, relatively flat, fertile plain that makes up most of the northern and eastern parts of India as well as parts of Pakistan, Nepal, and Bangladesh. In addition to entering the Indo-Gangetic Plain in this area, part of the Ganges River is also diverted toward the Ganges Canal for irrigation in the Uttar Pradesh state. As the Ganges River then flows farther downstream, it changes its direction several times and is joined by many other tributary rivers such as the Ramganga, Tamsa, and Gandaki rivers to name a few. There are also several cities and towns that the Ganges River passes through on its way downstream. Some of these include Chunar, Kolkata, Mirzapur, and Varanasi. Many Hindus visit the Ganges River in Varanasi as that city is considered the holiest of cities. As such, the citys culture is also closely tied into the river as it is the most sacred river in Hinduism. Once the Ganges River flows out of India and into Bangladesh, its main branch is known as the Padma River. The Padma River is joined downstream by large rivers like the Jamuna and Meghna rivers. After joining the Meghna, it takes on that name before flowing into the Bay of Bengal. Before entering the Bay of Bengal however, the river creates the worlds largest delta, Ganges Delta. This region is a highly fertile sediment-laden area that covers 23,000 square miles (59,000 sq km). It should be noted that the course of the Ganges River described in the above paragraphs is a general description of the rivers route from its source where the Bhagirathi and Alaknanda rivers join to its outlet at the Bay of Bengal. The Ganges has very complicated hydrology, and there are several different descriptions of its overall length and the size of its drainage basin based on what tributary rivers are included. The most widely accepted length of the Ganges River is 1,569 miles (2,525 km), and its drainage basin is estimated to be about 416,990 square miles (1,080,000 sq km). The Population of the Ganges River The Ganges River basin has been inhabited by humans since ancient times. The first people in the region were of the Harappan civilization. They moved into the Ganges River basin from the Indus River basin around the 2nd millennium B.C.E. Later the Gangetic Plain became the center of the Maurya Empire and then the Mughal Empire. The first European to discuss the Ganges River was Megasthenes in his work Indica. In modern times the Ganges River has become a source of life for the nearly 400 million people living in its basin. They rely on the river for their daily needs such as drinking water supplies and food and for irrigation and manufacturing. Today the Ganges River basin is the most populated river basin in the world. It has a population density of about 1,000 people per square mile (390 per sq km). The Significance of the Ganges River Aside from providing drinking water and irrigating fields, the Ganges River is extremely important to Indias Hindu population for religious reasons as well. The Ganges River is considered their most sacred river, and it is worshiped as the goddess Ganga Ma or Mother Ganges.   According to the Myth of the Ganges, the goddess Ganga descended from heaven to dwell in the waters of the Ganges River to protect, purify and bring to heaven those who touch it. Devout Hindus visit the river daily to offer flowers and food to Ganga. They also drink the water and bathe in the river to cleanse and purify their sins. Also, Hindus believe that upon death the waters of the Ganges River are needed to reach the World of the Ancestors, Pitriloka. As a result, Hindus bring their dead to the river for cremation along its banks and afterward their ashes are spread in the river. In some cases, corpses are also thrown into the river. The city of Varanasi is the holiest of cities along the Ganges River and many Hindus travel there place ashes of their dead in the river. Along with daily baths in the Ganges River and offerings to the goddess Ganga there are large religious festivals that occur in the river throughout the year where millions of people travel to the river to bathe so that they can be purified of their sins. Pollution of the Ganges River Despite the religious significance and daily importance of the Ganges River for the people of India, it is one of the most polluted rivers in the world. Pollution of the Ganges is caused by both human and industrial waste due to Indias rapid growth as well as religious events. India currently has a population of over one billion people, and 400 million of them live in the Ganges River basin. As a result, much of their waste, including raw sewage is dumped into the river. Also, many people bathe and use the river to clean their laundry. Fecal coliform bacteria levels near Varanasi are at least 3,000 times higher than the what is established by the World Health Organization as safe (Hammer, 2007). Industrial practices in India also have little regulation and as the population grows these industries do as well. There are many tanneries, chemical plants, textile mills, distilleries and slaughterhouses along the river and many of them dump their untreated and often toxic waste into the river. The water of the Ganges has been tested to contain high levels of things like chromium sulfate, arsenic, cadmium, mercury and sulfuric acid (Hammer, 2007). In addition to human and industrial waste, some religious activities also increase the pollution of the Ganges. For example, Hindus believe that they must take offerings of food and other items to Ganga and as a result, these items are thrown into the river on a regular basis and more so during religious events. Human remains are also often placed into the river. In the late 1980s Indias prime minister, Rajiv Gandhi began the Ganga Action Plan (GAP) to clean up the Ganges River. The plan shut down many highly polluting industrial plants along the river, and allotted funding for the construction of wastewater treatment facilities but its efforts have fallen short as the plants are not large enough to handle the waste coming from such a large population (Hammer, 2007). Many of the polluting industrial plants are also continuing to dump their hazardous waste into the river. Despite this pollution, however, the Ganges River remains important to the Indian people as well as different species of plants and animals such as the Ganges River dolphin, a very rare species of freshwater dolphin that is native only to that area. To learn more about the Ganges River, read A Prayer for the Ganges from Smithsonian.com.

Sunday, December 22, 2019

Financial Statement Analysis Solution Chapter 1 - 15830 Words

Chapter 1 Overview of Financial Statement Analysis REVIEW Financial statement analysis is one important step in business analysis. Business analysis is the process of evaluating a company’s economic prospects and risks. This includes analyzing a company’s business environment, its strategies, and its financial position and performance. Business analysis is useful in a wide range of business decisions such as investing in equity or debt securities, extending credit through short or long term loans, valuing a business in an initial public offering (IPO), and evaluating restructurings including mergers, acquisitions, and divestitures. Financial statement analysis is the application of analytical tools and techniques to general-purpose†¦show more content†¦| |Financial Statements Reflect Business Activities | |Planning Activities | |Financing Activities | |Investing Activities | |Operating Activities | | | |The Annual Report | |Balance Sheet | |Income Statement | |Statement of Shareholders’Show MoreRelatedACC102 Written Assignment 21010 Words   |  5 Pagesï » ¿Accounting 102 OL Written Assignment 2 Complete the following end-of-chapter exercises and problem, and submit your answers to your mentor. Chapter 14: - Exercise 14.1, page 662 - Exercise 14.2, page 662 - Problem 14.6A, page 670 Chapter 14: ââ€"  (Learning Objective 1)Exercise 14.1, page 662 (Percentage Changes) Selected information taken from the financial statements of Maxum Company for two successive years follows. You are to compute the percentage change from 2010 to 2011 whenever possible. 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The company had evolved with the times and started to sell toys because these products became more desirable by consumers and children. Essential Events and critical incidents. Toys R Us files for Chapter 11 bankruptcy protection. Toys R Us violated Federal Trade Commission antitrust laws. The company was left with billions of debts after it was bought out and became a private company in 2005 Historical (initial) products. The company originally startedRead MoreStrategic Planning For Not For Profit Organizations1510 Words   |  7 PagesBeginning with chapter one and extending through chapter seven, Migliore et al. discuss the operational design for enhancing the profitability and competitiveness of nonprofits. As a result, this paper will â€Å"summarize,† â€Å"analyze,† and â€Å"evaluate† the material presented by Migliore et al. (Newburgh Theological Seminary College of the Bible 2016, 1). Making this type of an examination should enhance the knowledge of both the business and academic communities. Summary of Chapter One In chapter one, MiglioreRead MoreRelational Databases For An Efficient Data Management And Retrieval Of Data1032 Words   |  5 Pages1 Introduction Since 1960 and beyond the need for an efficient data management and retrieval of data has always been an issue due to the growing need in business and academia. To resolve these issues a number of databases models have been created. Relational databases allow data storage, retrieval and manipulation using a standard Structured Query Language (SQL). Until now, relational databases were an optimal enterprise storage choice. However, with an increase in growth of stored and analyzedRead MoreCct 300B. Intermediate Accounting . Course Information1686 Words   |  7 PagesCBA-411 Phone: (562) 985-5908 Email: hyeesoo.chung@csulb.edu Office Hours: TTH,12pm – 1:30pm; or by appointment. 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Saturday, December 14, 2019

Analysis of “A letter to my mother” by Chenjerai Hove Free Essays

The purpose of this text, which is a letter from a traveller home to his mother, is to inform her of his experiences on his travels, and is thought and feelings on this. The tone of the letter is largely one of nostalgia and suggestions of homesickness which can be seen in the many contrasting ways he portrays the way of life from his home in Africa to his new home in Norway. However the writer acknowledges that he has learned that travelling is a way to broaden one’s horizons and expand one’s mind so, but looks forward to the day he can return to his roots and share his experiences with his family. We will write a custom essay sample on Analysis of â€Å"A letter to my mother† by Chenjerai Hove or any similar topic only for you Order Now The tone of nostalgia is prevalent throughout this text, it even begins with the word ‘Remember’ which suggests that it is going to be a very reflective and personal piece. This is repeated again with reference to ‘memories’ of the way of life the writer has left behind, and the fondness with which he looks back on it. The fond recollections of home which are described in detail such as the way they view the weather, particularly the rain as something which is to be ‘celebrated’ because it ‘gives life to people, plants and animals’. This stands in stark contrast to the way in which Norwegian regard this type of weather. ‘Have not stopped cursing the weather’ shows that they see it as the opposite of the blessing that those who live in Africa see it as. This is again emphasized when the writer treats the type of people who would have cursed the rain in his home as unnatural and evil. These people are a ‘witch who wishes that life should not be brought’, this shows how the local attitudes to the rain could not be more in opposition. This all works to show the writer’s nostalgic view of his home culture and longing to be there, with people he shares the same values with. The writer goes on to talk about the weather conditions of Norway that are new to him and how his inexperience of the ice and snow could possibly lead to real, physical harm. ‘A step on the ice is a potential disaster’, this shows that he could easily fall and cause harm to himself in this new and strange environment, which instantly contrasts with the experienced and graceful Norwegians who have been living in these conditions all their lives. ‘they float on it like Arabs’. The writer also goes on to show how the Norwegian use of the ice for entertainment or sporting purposes is completely alien and almost baffling to him. ‘they even run races and win competitions’ His astonishment is again emphasized by the use of a rhetorical question-‘can you imagine?’, this shows that using something which would be strange and dangerous for him in a competitive manner is bewildering and that he doesn’t quite feel like he fits in yet and that he is so far removed from the culture as to always be an outsider. Further contrasts are shown between the geographical differences of Norway and Africa are introduced by the phrase ‘by the way’ which suggests the writer’s excitement to tell his mother about a novel experience. ‘I forget you have never seen the sea’ this could be taken to be typical of all people of his place of origin, this would be something that they could consider exciting and opening up new ideas to them. This contrasts with the way Norwegian settlements re set out, they are all in coastal areas and gain much of their sustenance from the sea, ‘Norwegians are people of the sea’ and ‘it brings everything they want’, this suggests that while the sea and all it’s bounty are enough to make the local Norwegians happy and content, it does not seem to do so for the author, further alienating him from those round him. This is further emphasized by the Norwegian folk wisdom ‘if you don’t eat fish, like me, you are supposed to be miserable’ . The Norwegians would argue that he is unhappy because he does not eat fish, however the source of his unhappiness is more likely to be his homesickness and desire to be with those he misses. The writer becomes more upbeat towards the end, and begins to describe his thoughts as he looks towards the time when he can return home and share with his mother his experiences and all that he has learned. The use of the verb phrase ‘I hope’ shows that he is looking to that time in the future not with sadness but expectation, that it is something to look forward to. The repetition of the lexical item ‘Maybe’ gives the impression that the writer is uncertain but hopeful, and that he would like nothing more than to be able to return one day. The writer goes on to list the things that he one day hopes to return to do, ‘gaze at the beauty of that African moon’ this suggests that the African moon is unique and perhaps has some magical quality. This suggests that the writer would love to be able to be at home doing these things, but must continue his journey. The writer seems to acknowledge that it may be many years before he is able to return, ‘I may be older, but I will not have given up the idea of being young’ , this suggests that while the writer knows he will be away for years, he will never forget about his homeland and the people he left behind, and will one day return. The use of the lexical item ‘idea’ suggests that the writer considers that it doesn’t matter what age he has reached, as long as he does not feel old in himself then he will not be too old to continue his journey and to continue gaining knowledge. The writer finishes on a positive note, telling his mother how he is determined to carry on his quest to learn and for life experience ‘many streams to the river of knowledge’. This metaphor is describing knowledge as a river, which is constantly flowing, changing and heading somewhere new, just like he was when he left for Norway. The ‘stream’ which flows to the rivers is his path to this knowledge, one that he feels he must continue to travel. The writer is more forceful here than before, having often used the lexical item ‘maybe’ to which showed uncertainty but hopefulness, he now uses the verb phrase ‘ I know’ , this shows his mind has been made up that he shall not give in and come home yet just because he is unhappy. The noun phrase ‘other lads’ refers to his new home in Norway, which could be considered his classroom or learning grounds for his life lessons, but also suggests it could be anywhere in the world due to lands being plural, and that he may move on to somewhere new one day. All in all the writer uses various techniques to show the contrasts of his homeland to his new home, his homesickness and his desire to soldier on, to continue to gain new knowledge and life skills and experience. How to cite Analysis of â€Å"A letter to my mother† by Chenjerai Hove, Papers

Thursday, December 5, 2019

A New Perspective free essay sample

Even though that is how many views it today, a different prospective. But is Al-Jazeera really that different from the BBC and other news agencies? When we look at the stories and material they publish we can see that it is not that different. Their websites features the same stories. So why is Al-Jazeera considered so controversial? In my own opinion the reason it is viewed as controversial maybe that it comes from a part of the world where a free speaking news agency is rare to come by. We clearly appreciate a â€Å"free press† news agency from the Middle East, and especially one that is also available in English. Considering the fact that Al-Jazeera receive funding and is owned by powerful people with big money, or even governments, it would be naive to think that Al-Jazeera would remain uninfluenced by these forces. The Al-Jazeera satellite channel is actually owned by the state of Qatar. We will write a custom essay sample on A New Perspective? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How can it be unaffected by that? And considering the chairman of Al-Jazeera the enterprise, Sheikh Hamad bin Thamir Al Thani also is the former Deputy Minister of Qatar we cannot say that Al-Jazeera is a news agency without government ties. But a large news agency like Al-Jazeera need government ties to be able to report the news accurately in some areas. So that can work both ways. Al-Jazeeras popularity rose fast with the war in Iraq, so in 2003 they hired their first English speaking journalist. And shortly after, in March 2003, an English website was up and running. In 2005 Al-Jazeera International had expanded, and they had opened a series of broadcasting centers all over the world, including London, Kuala Lumpur and Washington D. C. More and more people from all over the world could now enjoy what Al-Jazeera had to offer. And as they expanded they started looking more and more like already existing news agencies. I’m sure the original idea was to create an independent and different new agency. But with time Al-Jazeera has been corrupted by the modern capitalistic society we live in. I won’t go as far as saying it was corrupted by capitalism, because Al-Jazeera is not making any money, but some people will always benefit from what they are doing. Al-Jazeera is clearly not as independent and controversial as people are made to believe and maybe Al-Jazeera themselves believe. I would like to ask the question, is there really such a thing as a completely independent and uninfluenced news agency? I am in no way, shape or form trying to undermine the importance of a free press and Al-Jazeera as a news agency. Freedom of speech is one of the most important things in our society today, and I consider Al-Jazeera a credible source of information. Al-Jazeera is an organization of good journalists and reporters.

Thursday, November 28, 2019

Medea Summary Essays - Women And Death, Argonauts, Operas, Medea

Medea: Summary Title of Work: Medea Country/Culture: Greek Literary Period: Classical Type of Literature (genre): Drama/Tragedy Author: Euripides Authorial information: Euripides was born in 484 BC and took up drama at the young age of 25. At most drama competitions, however his plays came in last place until he was about 45 or 50 years old. In his entire life, he wrote 92 plays of which only five received first place awards at competition. . Euripides despised women. He had been married twice to unfaithful women and had three sons. This hate of women is shown in his work of Medea. Author's unique style: Euripides' characterization of women is considered unique in the play Medea because the tragic Hero/ine - in this case Jason and Medea in each one's own sense - is done over by a woman after cheating on her with the princess of the King of Corinth. He places emphasis on human emotions and individual psychology in order to help the reader produce a clear picture of the characters. Medea features strong dramatic situations and a stirring part for the heroine, whose attitude of feminine pride and tradition is still popular in today's world. Setting: The entire play takes place on the island of Corinth in present day Greece. Individual places such as Medea/Jason's home, and the palace of the king and princess are also spoken of and used in the play. It has an ancient Greek setting as well. Theme: "What goes around comes around." The theme of revenge in the sense of Medea's strong desire to seek revenge on Jason. Another possible theme of Medea may be that at times a punishment of revenge should justify the crime - no matter how severe. Only a person in such a situation (and greater beings) may know what to action to take in this position. Characters: Medea - The strong willed woman who would do anything for her husband is victimized by him and turns deadly. After going to a great extent to help Jason - killing people to be with him and married to him - he turns around and marries a younger princess and leaves Medea and their two children with nothing. This deeply angers Medea - her tragic flaw appears to be an over excessive sense of revenge - who goes absolutely berserk and kills the princess and her children to get back at Jason for leaving her. She is very decisive and intelligent and had thought through her actions against Jason before carrying them out. Jason - The Husband of Medea who leaves her for another woman - the King of Corinth's daughter - claiming it would be better for both Medea and their children if he "got in good with the king". Jason obviously is not caring about his wife who actually killed to be with him. He does however still love his children. His flaw of apathy or the fact that he is not perseverant causes his downfall when Medea has his wife (the princess) murdered as well as his children. This causes Jason to be extremely disturbed - but it is deserved. King Aegeus - The present King of Athens who is very sympathetic. He is friends with Medea and understands her problem. He tells her that she may come to Athens and seek refuge if she pleases. He has no children and asks if she will "provide him with some". In this sense, he is a jolly fellow who assists friends in time of need. He also provides Medea with a place to go and be protected after she goes on her killing rampage. Nurse - The Nurse plays a somewhat minor role and yet influences the story of Medea. She is employed by Medea to look after the children but the Nurse also gossips and provides advice and assistance to Medea. She provides the audience with background information on the play and puts pieces together of the "big picture." The Nurse begs Medea to not do anything rash because of Jason but says that she knows Medea will so that foreshadows the though of tragedy in the play. She also sympathizes Medea but as soon as Medea is not looking, the Nurse criticizes her as being somewhat over reactive. King Creon - King Creon finds disfavor on Medea for many reasons. Most of all he believes she may decide to kill his daughter out of spite. Quotes: ? "O God, do you hear it, this persecution, these my sufferings from this hateful woman, this monster, murderess of children? Still what I can do that I will do: I will lament and cry upon heaven, calling the

Monday, November 25, 2019

To Kill A Mockingbird Essays (520 words) - To Kill A Mockingbird

To Kill A Mockingbird Essays (520 words) - To Kill A Mockingbird To Kill a Mockingbird To Kill a Mockingbird, by Harper Lee is an ageless classic that takes place during the 1930s. In the fictional town of Maycomb, Alabama, there was a deadly racial attitude towards the people who were different then the general public. In a town of tunnel vision and hatred, Atticus and Scout stood out with open minds. Atticus was the anchor of reason in Maycomb. He understood many people in town and taught his children how to understand other people's feeling as well. Atticus believed that if you knew what someone had been through, then you would understand them better. Atticus also made Jem and Scout realize that no one is pure evil; meaning that if you look hard enough, you would find that there is good in every person you meet. Mrs. Dubose, who was perceived as an "old witch" by Jem and Scout, showed great bravery in her fight against drug addiction. Atticus believed Jem would change his opinions of Mrs. Dubose if he spends some time with her. Only after Mrs. Dubose's death did Jem begin to perceive Mrs. Dubose the same way his father did. Likewise Atticus defended Tom Robinson when no other lawyer would. He was one of the few respectable people who were not blinded by the racial injustice Tom Robinson faced. Not only did Atticus defend Tom in the courthouse, he defended him at jail on one occa sion too. It happened when an angry mob was trying to kill Tom Robinson, but Atticus risked his life to save him from that mob. If only the people of Maycomb were willing to listen to Atticus' wise advice, then the town would be free of racism. Scout, symbolizing the leaders of tomorrow, began to see how other people perceived things. She started to understand the meaning of "to kill a mockingbird." At first Scout couldn't comprehend what Atticus meant when he said, "It was a sin to kill a mockingbird." As the novel progressed, Scout begun to realize how people contributed to the community without harming others. For example when Boo Radley (the shy neighbor who never went outside) killed Bob Ewell to save Jem and Scout, the sheriff of Maycomb County tried to cover it up. Heck Tate, who was the sheriff, believed that "...taking the one man who's done you and this town a great service an' draggin' him with his shy ways into the limelight" (279) was a sin. Tate reasoned that Boo would have hated being praised a hero by the townspeople because he was so shy. Because she had a child-like innocence and believed that racism is wrong, she could have been the perfect role model for people of all ages. Atticus and Scout, the few people in Maycomb who had enough senses to see the injustice of discrimination. Some people may ask how a whole town could be consumed by hatred. But even today our world continues to deal with racism. If people like Atticus and Scout did not exist in our world, then mankind would be in forever war until we completely destroy each other.

Thursday, November 21, 2019

Combat Operations Essay Example | Topics and Well Written Essays - 1500 words

Combat Operations - Essay Example This theory evolved as far back as industrial age. Like mechanical sciences, Clausewitz's Center of Gravity is not a point of strength but a focal point where physical forces act or come together. Thus it is not a capability based warfare but an effect based warfare. As in physics, any force that acts on the center of gravity of an object has a profound effect on the object as a whole. Hence, if similar force is applied militarily on the center of gravity of a nation, it will have a far more dramatic effect not only on military of the adversary but also the nation as such. Since Clausewitz's war is nothing else but a direct extension of national policy, it will also bring about the desired results much faster than any other means. Further, Clausewitz did not classify CoGs as Strategic, Operational or Tactical. The whole system functioned as one united entity, and any effect was felt on the total system rather than on individual units. On the other hand, Liddell Hart during World War I suggested a strategy that was designed to upset the opponent's morale and confuse his thinking process well before even bringing him on the battlefield, or forcing a defeat without clash of arms. He thus advocate"In most campaigns the dislocation of the enemy's psychological and physical balance has been the vital prelude to a successful attempt at his overthrow." (Liddell Hart, 1929) He thus advocated attack along a line of lesser expectations like base, communication network, road or rail links thereby mystify, mislead and surprise the enemy. Guerilla warfare employed by many rulers across the world used this strategy very successfully when fighting against much larger and stronger adversaries. The effect to be sought is the dislocation of the opponent's mind and dispositions - such an effect is the true gauge of an indirect approach. -Sir Basil H. Liddel-Hart (Strategy, 1954) The Comparison As both the theories are based on entirely different concepts, it is a bit difficult to compare them across the table and satisfactorily come out with a justifiable and clear victor. The strategy to be chosen in this respect can be arrived at only after all the mitigating circumstances have been evaluated and a consensus arrived at after a deliberate appreciation of the situation. However, in most cases of modern warfare, it can be stated that countries prefer to opt for Center of Gravity option due to one simple reason, that most modern wars have been initiated by the militarily stronger nations against a perpetually irksome adversary, and these wars had clear and well-stated objectives, whether it was Bangladesh (then East Pakistan) in 1971, Falklands in 1982, or Iraq during the two Gulf wars. The attackers in these situations had a clear military superiority, well-established reasons for going into war and followed specific strategies. Further, the attacking power was so strong i n most cases that the outcome of the war was never in doubt. The only aspect under doubt was the time factor and the military losses on both sides. Hence, in such cases, it can be

Wednesday, November 20, 2019

REWARDS AND BENEFITS IN VOLVO CAR COMPANY - HUMAN RESOURCE MANAGEMENT Essay

REWARDS AND BENEFITS IN VOLVO CAR COMPANY - HUMAN RESOURCE MANAGEMENT - Essay Example In this regard, experts (Arnold & Silvester, pp. 12-19, 2005) have identified major change in the perspective and attitude of employers towards their employees, and this indicates creation of different innovative policies and strategies to ensure motivational workplace environment for the workers. Specifically, performance and reward management is one significant component of HRM that plays a crucial role in every organisation, and analysis has indicated that organisations are nowadays relying heavily on the factors of benefits and rewards as modes and tools of ensuring organisational success by guaranteeing efficient and productive performance of the employees. Particularly, this paper is an attempt in the same series of efforts that will focus on identification of various types of benefits and pay systems existing globally, as well as, reward strategies of Volvo Car Corporation that will allow understanding of the topic in realistic manner. Different Forms of Rewards Rewards play a crucial role in every human life, and particularly, it is an understanding that reward is one of the components that drive the society to develop and grow in different aspects. This works in the organisational setting as well; however, before identifying different forms of rewards and pay, experts (Robbins et al., pp. 39-47, 2009) have suggested that it is very important that employers should put efforts to ensure integration of rewards’ methodology with organisational objectives and mission, as non-integration often have resulted in failure of the strategies. For instance, if organisational mission is to become a market leader, Corporation will have to keep a higher-paying reward system to retain best talent from the market, and if mission is to survive and go with flow of the market, and then a lower-reward system will work as well. Following are some of the common forms of pay and rewards: Fixed Pay This is the most common and conventional form of compensation that includ es payment to employees on a fix-pay methodology, usually on monthly basis (Rothwell et al., pp. 23-25, 2009). In this kind of method, employees get fix monthly payment despite of any change in performance or productivity. It is an observation that organisations are now moving away from the fixed pay methodology due to dominance of other modern reward and performance management systems. Variable Pay Method â€Å"Why should I make an extra effort for this job? Why should I try to contribute and think more about the organisational goals and success† (Langton, pp. 46-76, 2000)? Abovementioned is one of the common statements that one can hear from employees in a fix-pay system that resulted in the creation of variable pay method system that â€Å"bases a portion or all of the employees’ earnings on some individual or organisational formula or measure of productivity† (Torrington, Hall, & Taylor, pp. 365-348, 2005). Analysis has indicated that 60% of the organisation s in the United Kingdom are depending on the variable pay system to compensate and motivate their workers. One of the major benefits of using this system is reduction of fixed labor costs, and this system enables the organisations to focus more on the level of productivity and performance that is often not possible or not workable in fixed pay method. Besides these pay systems,

Monday, November 18, 2019

Econimics course work Coursework Example | Topics and Well Written Essays - 1000 words

Econimics course work - Coursework Example This puts high power incentives as a risky means of having things done in an organization. If the management system is not strong and if means of monitoring and evaluation is not keen, then employees could use dubious means to have their goals realized. This could put an organization in the edge of losing its face and reputation. Applying high power incentives also has a tendency of narrowing the capacity of employees (Campbell, 76). They would largely concentrate on one endeavor wherein there is a promise; while at the same time neglecting other areas that may not be of great urgency but of equal priority. This may also lead to an extensive malfunction of other departmental organizations and functionalities. These make high power incentives not appropriate for motivating employees. Various tasks are best performed by contract. These include such tasks that need external audit that internal employees should not do. Also tasks that require expertise attention that may not be found wit hin the organization warrants a contract. Tasks, which may expose the secrets of the organization, are good if they are contracted unless under examined ethical conditions. Internal employees best do such tasks. 2. Issues related to the organization of the firm (Contract between Asphalt Acres and Auto Engineering Company) The main purpose of a contract is formalizing an agreement between parties. The agreement has to be mutually agreed upon and legally consented to. Contract often encompasses a wider range of things; in this case, the use of a property, pricing of items and facility, open knowledge of any due charges. The contract relationship, terms of dispute settlement, and terms and conditions underlying work for hire have to be made clear. Since the pricing of the property and any other charges underlying the contract has to be made by Asphalt Acres, it would be proper for the Auto Engineering Company ensure that they evaluate these terms if they are commensurate to the profita bility of the whole project. It is also important to determine the cost of other options available lest they run the risk of being exploited. All issues in a contract have to be made clear, all the hidden chares may interfere with the relationship of the contract, and therefore the Auto Engineering Company should not accept any vagueness related to the issues of the contract. All charges have to be made clear to avoid any conflict. Additionally, to avoid any conflict of interest, the relationship, and the management of the field has to be made clear. The offer has to be of value and of great benefit to both parties. They also have to determine their terms of management and clearly determine the roles of each company in the field to avoid any confusion that may arise. 4. Transfer Prices Transfer of pricing refers to the analysis, charge adjustment, and price setting made between Parties of related interest trading on goods and services. Price transfer is an important determinant of h ow the prices and interests are accrued between the parties. The transfer of pricing also determines the rate of taxes. Allocation of resources is also determined by the determined by the existing prices among the components. Price transfer is important for the tax administrators and taxpayers due to their importance in determining the income, expenses,

Friday, November 15, 2019

Pestle Analysis Is An External Analysis Economics Essay

Pestle Analysis Is An External Analysis Economics Essay It is a part of the external analysis when conducting a strategic analysis or doing  market research, and gives an overview of the different macro environmental factors that the company has to take into consideration. This analysis of the external environment will lead to the identification of a number of opportunities and threats. 7.1 PESTLE Analysis of Royal KPN Political Factors The Netherlands opening degree of its economic, commercial laws and investment policy is well-known in the world. The Netherlands economy is very internationalization with minimum interference from the government, and its trade investment policy is the most open one in the world  [1]  . The government offers many kinds of policies to encourage international investment, and support foreign companies to enter the Netherlands. In addition, the Netherlands has well-done taxation system and commercial environment. The Netherlands low tax rate and widespread tax revenue treaty network in Europe make its taxation environment favorable and attractive (L Zeng 2008). The new Dutch telecommunications regime is relatively liberal, with no barriers to entry, no line-of-business restrictions and relatively few controls on prices. After deregulation, a large number of companies have been in the local market to provide telecommunication services and invest in facilities.  [2]   In addition, the EU telecommunications regulators never reduce the regulation for the telecom industry. The policies about cut settlement cost and roaming charges are continually published. The Netherlands, like most Organization for Economic Co-operation and Development (OECD) countries, is facing a double challenge: to complete the liberalization of the telecommunications market, and to prepare for the next generation regulatory regime in the face of convergence. Economic Factors The Netherlands is called the gate of the Europe due to its predominant geographical position. It has a flourishing and open economic which depends heavily on foreign trade  [3]  . It is one of the main foreign investment countries with the most favorable and attractive business environment in the world. The Netherland is also playing an important part in the economic and trading development, and having a large number of customers in the EU market. By the end of 2011, the GDP of the Netherlands is currently ranked 16th in the world, and it is the eighth in imports of goods and services from the United States  [4]  . Moreover, the Netherlands has developed communication infrastructure and advanced transporting network, with two biggest ports (Rotterdam and Amsterdam) and the third largest airport (Schiphol) in the Europe Union. The Netherlands is also famous all around the world by its leading technologies and management experience in many fields of industries, such as the tel ecom and electronic industry. In short, the Netherlands open economy is developing mainly depends on its good geographical position, the developed transportation system, the advanced communication infrastructure and the developed logistic service, as well as the powerful government support and attractive commercial environment, make the Netherlands the most favorable economic environment for doing business among all the European countries. But in recent years, the whole economy in Europe is seriously threatened by the European sovereign-debt crisis. In many experts view, economic downturn in the Euro zone will still keep for a long time and this also affected the telecom industry. The constantly depraved macro economy make an apparently decrease in revenues of the European telecom companies, lead to the profit declined, liquidity squeeze and market demand weak. Social Factors The Netherlands has a modern and international society, the people living here has a high quality of life. The Netherlands has a long and colorful history; its special social culture is so open and become very suitable for foreign people. During several centuries, the Netherlands has accepted massive immigrants from all over the world. As a result, the colorful social history and international social environment make it favorable for the investors to take part in varies of business activities. In the meantime, the favoring commercial policy and stable political environment provide equal development opportunities for both local and foreign companies, which make the Netherlands business environment more diversification. In addition, the Netherlands has high quality labor force. Most of the Dutch citizens have received high education or job training, and master one or two foreign languages  [5]  . Moreover, they are qualified with the complex skills that are needed in the high-tech economy. The Netherlands has a small but advanced telecom market. The broadband, Internet and mobile penetrations are all far ahead of the EU average. The Netherlands has consistently ranked among the top rated telecommunications markets within Western Europe. Broadband services will supply greatest opportunities for growth, while fixed lines are expected to continue to decline. Mobile broadband connections in the Netherlands have increased to 882,000 in the middle of 2010 and Mobile penetration reached about 130% in early 2010.  [6]  Despite the recessionary conditions such like economy slowdown and debt crisis in Euro zone, Dutch subscribers have shown that they will continue spending, especially due to their desire for the latest technologies. Technological Factors The Netherlands has the leading communication networks and IT technologies in the Europe, which mainly benefits from the government support and technological development  [7]  . Now consumers in the Netherlands can enjoy a variety of communication methods and an increased range of services, such as network and wireless network operation. The industry has evolved the past previous limits that confined services to voice related ones, which makes the computer and based IT and telecom technologies become the part of the normal life  [8]  . As a result, it is becoming more efficient to do Internet trading among companies in different countries due to the rapid development of communication and IT technologies. Moreover, the Netherlands perfect commercial laws and well-operating consumer market have provided a good business environment for the telecom companies to develop their technologies and make broader distribution channels. Besides, the Netherlands is among the worlds most wired countries with a state-of-the-art, 100 percent fiber-optic infrastructure, the largest bandwidth and Internet Exchange on the European continent, and a pro-technology government that is committed to continued research and development.  [9]  Telecom providers in the Netherlands offer a wide range of services and are keen to introduce new technologies. The Netherlands telecom market has one of the most advanced infrastructures in Europe, which providing a solid foundation for emerging bundled services offerings. Legal Factors The legal institution of the Netherlands is also highly praised because of its business laws which take laws letter as main body and assisted with legal principle theories (L Zeng 2008). The  Independent Post and Telecommunications Authority of the Netherlands (OPTA) promote competition, encourage innovation and protect consumers in telecom markets. OPTA also issues licenses for telecom operators, sets interconnection prices for providers and end-users, and solve disputes between telecom carriers. Radio communications Agency Netherlands is responsible for obtaining and allocating frequency space and monitoring its use. Dutch Media Authority upholds the rules which are formulated in the Dutch Media Act as well as in the regulations based on this act for example the Media Decree.  [10]   Dutch Telecommunication Act entered into force in  December 1998. The Dutch government adopted the EC Electronic Communications Framework  (IRIS 2002-3:4)  and amended the Act in 2004.  Major modifications  include: 1) Adoption of electronic communications in various fields; 2) Expansion of OPTCs authority in rule making; 3) Improvement of consumer protection, anti-spam regulations, application of competition law; 4) Single framework applies to all kinds of electronic communication networks including cable TV networks. The revised Act entered into force on May 19, 2004. Environmental Factors In the Netherlands, very high densities of both population and economic activities have led to very intense pressures on the countrys environment. In addition to levying environmental taxes, governmental administrations, like Water Boards, have the possibility to charge fees. Companies and households are charged directly for some polluting activities, for instance the discharge of waste water to the sewers and the production of waste (Statistics Netherlands, 2012). For companies, these fees would be accounted as parts of environmental costs which are quite high each year. Care for the environment is an integral part of KPNs business operations. KPN is particular focus on  responsible energy use, because the telecommunication and ICT sector consumes a lot of energy and ICT can help to reduce its customers energy consumption. They aim to continuously enhance their environmental performance and to become an example in this sector, as well as to observe relevant regulations and legislation  [11]  . In addition, KPN is dedicated to proper management of cables, reduction of waste, and other issues that contribute to make a better environment. In the Netherlands and Germany, KPN has a certified environmental management system (ISO14001). This international standard is used to develop environmental policy, to manage environmental aspects and to improve the environmental performance of an organization. 7.2 PESTLE analysis of Deutsche Telekom Political Factors Germany has a very stable government which provides a safe environment for business. The efficient regulatory regime and open-market policies treat the foreign business investments much the same as German investors  [12]  . Its political system is open to international business and strives to find ways in which to attract new businesses and investors, such as recently lowering its corporate profit taxes  [13]  . The main challenge for the government of Germany is dealing with the debt crisis in the Eurozone, which had a significant negative impact on public finances and economic growth. The bailout of financially weak European countries is unpopular among German taxpayers which also represents a political risk  [14]  . Despite there is a challenging external economic environment aggravated by the European debt crisis, Germany is still one of the worlds most dynamic and powerful economies. The foundations for long-term competitiveness and stable economy growth have been deeply rooted in the high quality of the judicial regime, which maintains a strong rule of law. Economy Factors Germany is the worlds fourth-largest economy by nominal GDP and fifth by GDP (PPP) in 2011. Germany is also the largest national economy in Europe, accounting for about one-fifth of the gross domestic production (GDP) of the European Union (EU)  [15]  . Germany is the worlds third largest exporter with $1.408 trillion exported in 2011 (Eurozone countries are included)  [16]  . Germany is one of the worlds high-income countries and the largest European trade and investment partner of the United States. Although its economic and commercial policies are increasingly determined within the EU, Germany plays a key role in influencing EU policies (Paul Belkin 2009). Germanys economy has been on a lower growth rate in recent years, and unemployment has also risen steadily. Especially hit by the international financial crisis, which led to a steep 5% decline in the GDP growth of Germany in 2009  [17]  . The crisis also raised questions about the long-term vitality and strength of the German economy. After resuming in 2010, economy growth in Germany slowed down again in 2011 as a result of the debt crisis in the Eurozone and the specter of recession. With declining economic growth and rising expenditures on social protections, Germany is facing significant budgetary issues and resource constraints. The telecom industry plays an important part of the Germanys economy and has important strategic significance for the economys development. So the aim of market liberalization in Germany includes not only the benefits to consumers of improved prices, choice, quality of service and widened product range, but also overall economic development  [18]  . The government recognizes that investment in communications infrastructure, services and broadband will mainly come from the private sector. And pro-competitive regulatory reform is considered the most effective way to promote the private sector investment and innovation. Economic slowdown in Germany makes these broader aims more pressing and important. Social Factors Germany has the largest population in the European Union with 81.8 inhabitants in January, 2011. The prosperous German economy attracts millions of immigrants from around the world as it is the third largest country in terms of immigration  [19]  . Germany has a modern and open society; most people are well-educated and enjoy a high standard of living. Germany is also famous for its well social security system which mainly due to their flourishing economy. Besides, there are more than 40 million workforces in Germany which making it the largest pool of labor in the EU. Germanys world-class education system ensures that the students will receive the highest-standard education. More than 80 percent of the German workforce has received formal professional training or owned an academic degree  [20]  . Germany is also the largest and most mature mobile market in Western Europe, with average penetration in the broadband and mobile sectors. Its high levels of literacy, urbanization and strong economic performance make Germany a welcoming telecommunications market. In Germany, the mobile penetration reached more than 135% by early 2011  [21]  . Regulatory pressure on voice roaming and termination rates will encourage operators to further promote their development of data applications to improve profits. In 2011, Deutsche Telekom saw a growth in its German customer base and data use, with more than one million new mobile contract customers, although there was a historical low in the number of line losses in its fixed network of 21 per cent during the year  [22]  . Technical Factors New technologies and innovation are significant to maintain Germanys international competitive power. German companies are one of the global leaders in the development of new technologies. Depending on high quality and innovation, the Made in Germany brand has been a guaranty of quality. Moreover, Germany is the number one location for research in Europe. Germanys unique scientific tradition and great variety of research fields offer ideal conditions. Research-intensive products and services contribute 45 percent to the creation of value in Germany, more than in any other industrialized country  [23]  . As one of the worlds leading exporters, Germany clearly understands that science and technology lay the foundation for its future position on the world markets. They are the key to competitiveness and sustainable economic growth. The German Information Communication Technology (ICT) industry is the largest in Europe and fourth largest internationally. The sector plays a significant role in promoting successful RD outcomes in Germany: over 80 percent of innovations in key industries are reliant on ICT technologies. A number of ICT industry segments display significantly positive growth rates; the foremost being the outsourcing services, mobile data services, and gaming market sectors. High levels of public sector investment in broadband and a significant number of private sector innovations made possible by healthy RD incentives levels all contribute to creating a flourishing and dynamic investment environment  [24]  . Legal Factors Germany has a favorable legal environment which is world-famous for its stability and high transparency. The Germanys effective enforcement system and solid codifications provide investors with a strong legal framework to enforce their rights. Its commercial law is strongly respected, because all property rights are well protected and the judiciary is highly professional. As a result, Germany is generally considered to have a secure environment for international investment and business. The German Telecommunication Act was published in 1996. The main content are not only adapt for the development of German telecom, but also show the EU commissions requirements to establish European unified telecom market and the development planning. This is still the basic law of telecom regulation in Germany. The purpose of this Act is, through technology-neutral regulation, to promote competition and efficient infrastructures in telecommunications and to guarantee appropriate and adequate services throughout the Federal Republic of Germany  [25]  . (1) Telecommunications regulation shall be under federal authority. (2) The aims of regulation shall be- To safeguard user, most notably consumer, interests in telecommunications and to safe guard telecommunications privacy; To secure fair competition and to promote telecommunications markets with sustainable competition in services and networks and in associated facilities and services, in rural areas as well; To encourage efficient investment in infrastructure and to promote innovation; To promote development of the internal market of the European Union; To ensure provision throughout the Federal Republic of Germany of basic telecommunications services (universal services) at affordable prices; To promote telecommunications services in public institutions To secure efficient and interference-free use of frequencies, account also being taken of broadcasting interests; To secure efficient use of numbering resources; To protect public safety interests. Environmental Factors In Germany, environmental protection continues to be a major public concern and a high policy priority. This is mainly due to pressures on the environment resulting from its high population density, level of industrialisation and strong dependence on fossil fuels  [26]  . Changes in the climate and atmosphere system are the greatest political and environmental challenges in the 21st century. In the international arena, Germany is a forerunner in climate and energy policies and aim to achieve ambitious emission-reduction goals  [27]  , while climate change which mainly caused by human activities is broad considered all over the world. The ICT industry plays a key role when it comes to curbing climate change. Deutsche Telekom discussed this fact at the United Nations COP  17  climate protection  conference  [28]  , which was held in December  2011  in Durban, emphasizing the necessity of setting specific and mandatory targets. As a forerunner, Deutsche Telekom is developing the products and services in line with these criteria, making it possible for the customers to engage in green consumption with their innovative ICT services and solutions. The company is also investing heavily in the development of a environmental and climate friendly network infrastructure. Moreover, Deutsche Telekom takes a lot of measures to reduce the impacts which their own business activities have on the climate and environment. Reducing the Groups CO2  emissions in Germany is a key point of the  climate protection strategy  [29]  . PESTLE analysis of China Telecom Political Factors China telecom industry started from state-run business, it was directly influenced by national economy policy, macro development environment and national control policy. Due to the monopoly of telecom economy in China (Yang Yubinge.a. 2011), the telecom companies have closely connection with government and supervisory institution. Since reform and opening-up, the telecommunication industry of China has been developed at full speed, its achievement having attracted peoples attention in the world (Wang 2000). The system reform of the Chinese telecommunication industry is being deepened constantly in recent years as well. The government promised open up the telecom market when China joined WTO in 2001. Then scores of abroad companies applied for the add-value businesses in China and invested in the domestic provider. But there is no one applies to open the network provider company in China because of the high development cost and policy risk. In order to develop the telecom industry, the state formulated and promulgated a series of policies such as 2006-2020 National informatization development strategy, The information industry 115 planning and Telecom industry adjust and revitalization plan 2009-2011. The information industry 115 planning showed that the telecom provider should enhance the interaction with manufacturing industry. Telecom industry adjust and revitalization plan 2009-2011emphasized that the industrys independent innovation of information technology was the most important strategy objective. With the improvement of control policy and sustaining reform, there will be an increasing number of abroad provider join in the Chinese telecom market. The telecom provider in China will be confronted with a free and pro-competition environment, which indicates that more incentive competition will come into being. Economy Factors The Peoples Republic of China (PRC) is the worlds second largest economy by normal GDP and by purchasing power parity after the United States  [30]  . It is the worlds fastest-growing major economy, with growth rates averaging 10% over the past 30 years  [31]  . China is also the largest exporter and second largest importer of goods in the world. On a per capita income basis, China ranked 90th by nominal GDP and 91st by GDP (PPP) in 2011, according to the International Monetary Fund (IMF). The provinces in the coastal regions of china tend to be more industrialized, while regions in the hinterland are less developed. As Chinas economic importance has grown, so has attention to the structure and health of the economy. After the reform and opening-up policy in China, the national economy is developing fast and steady, the consumer power of society is also expending fast. This is also promoting the development of telecom industry. The Chinese telecommunication sectors growth rate was about 20% between 1997 and 2002. China fixed-line and mobile operators have invested an average of 25 billion US dollars on network infrastructure in the last years, which will be more than all western European carriers combined. As a result, with 13 billion citizens, China owns the worlds largest fixed-line and mobile network in terms of both network capacity and number of subscribers. As of March 2012, there were a total of 284.3 million fixed-line telephone subscribers and 1.01 billion mobile phone subscribers in China.  [32]   Social Factors As the peoples living standard continuing to improve and communication consumption capacity is continuing to grow, there are more and more consumers like to enjoy a variety of telecommunications services. This requires telecom companies network equipment continual upgrading (ZhangLei 2007); meanwhile develop the enormous potential new business to be excited to meet new consumer demands, which gives Chinas telecommunications equipment market tremendous demand potential. As a state-run telecom operator shouldering the heavy tasks of national information infrastructure construction and modern telecommunications services, China Telecom has always been adhered to the faith of All-round innovation, seeking truth through pragmatic practice, taking human being as the basis and jointly creating value.  [33]  China Telecom is repaying the society, serving the customer, taking care of the staff, and repaying the shareholders while keeping the company steadily developed and grown under the concept of scientific development and in line with the ever-changing environment. China Telecom carried out its social responsibility in all the operation processes while providing services and products, and makes its great efforts in realizing the coordination and harmonious unity between the corporate development and social development, and environment protection while contributing to the social progress  [34]  . In short, China is still belonging to the developing countries; the penetration rate of the telecommunications business is still lower (Liu 2007). In the future, the telecommunications market will continue to expand the scale. Technological Factors In the aspect of technological, China has launched its own domestic 3G mobile technology standard TD-SCDMA, which will challenge CDMA2000 and W-CDMA.  [35]  The development and usage of new technologies like clouding and IPv6 will promote the internetwork penetrating into the real economy and traditional industry. Computer, television and telephone will be fused into one new business. (Wang Xiaochu 2010) Report on Chinas Telecom Industry in 2010-2012 predicts that in 2011-2012, China will accelerate the combination of telecom network, broadcast network and Internet, and promote interoperability, resource sharing, and the development of information and cultural industries, by using of related policies. This interoperability is not only an opportunity but also a challenge for the telecom industry. Since the completion of recombination and the issue of 3G licenses, Chinas telecom industry has set up a three-way struggle, and the competition of the telecom industry has entered a new stage of development. The year of 2009 became the start of this stage. The development of the telecom industry so far is observed to be driven by investment. Since 2010, Chinas investment in 3G will be reduced gradually, and the telecom industry will enter a post-3G era. Additionally, there will be a slowdown of investment-led growth, and the development of the telecom industry will be driven mainly by consumption. Legal Factors The State Council is the government body in charge of all legislative issues in China, including those regarding telecommunications. Regulations and administrative measures issued in 2000 and 2002 lay out the principles and requirements for telecom licensing, interconnection, service standards and charges, network construction, telecom security, and penalties for violating the regulations. However, many regulations are unclear, subject to interpretation, and sometimes ignored by provincial authorities or the carriers themselves  [36]  . The legal system of telecom industry in China is not perfect now. The only law now is the telecommunication regulation of the Peoples Republic of China which promulgated in 2000. And the Telecommunication Act is still on the drafting process, but neither its specifics nor a timetable for its enactment has been made public. Telecom industry will go through from full monopoly to full competition or effective competition. China telecom industry is on the period of transition limited competition period  [37]  . It is expected the telecom industry in China will have a better development situation af

Wednesday, November 13, 2019

something :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Def Jam Records is the most dominant and successful record label in the music industry today. Def Jam lives and breathes by one rule: continuity, and the men behind the legendary label are: Kevin Liles, Lyor Cohen, and founder/CEO Russell Simmons are the brains and life behind the label. Def Jam is the home of many of raps greatest names like LL Cool J, Run-DMC, Jay-Z etc. these are the names and this the label that brought rap music to the mainstream without changing or sugar-coating anything just to get to the top.   Ã‚  Ã‚  Ã‚  Ã‚  Lyor Cohen co-president of Island Def Jam music who oversees black music at Universal Records. In a January 2001 interview in â€Å"The Source† magazine Cohen says â€Å"we tend to our own gardens here, we don’t look into our neighbors garden. We are happy to see them do whatever they want to do, drive whatever they want to drive. No matter how much they â€Å"bling-bling† we don’t care about that†. This is what makes Def Jam so successful, they don’t â€Å"lean† with the trends that other labels and artists set, they make their own trends and do a great job at it. Cohen, ex-manager of Run-DMC, and longtime partner of Russell Simmons has been with Def Jam since almost Day one. Cohen Says â€Å"not only are we selling the most records consistently for the longest period of time† he points out â€Å" we have the most diversified hip-hop empire period.† Cohen is an up in your face businessman and complime nts the laid back demeanor of his two other partners. Cohen who seeked out most of the â€Å"power artists’ that Def Jam has on their legendary label, he also oversees money and the contract of all the artists on the label. His greatest asset, according to insiders is his ability to persuade white execs for extra money. But Cohen’s a big talker who can be heavy handed and it makes working with the powerhouse a bit hard to work with.   Ã‚  Ã‚  Ã‚  Ã‚  Kevin Liles who is over Def Soul Records, who started out as an intern, is now part of the three-headed monster and when the 5’3 giant barks people listen. Liles states in the January 2001 â€Å"The Source† magazine â€Å" Def Jam is more than a company name and logo it’s a lifestyle. It all comes back to foundation, Def Jam just keeps it in the trenches†. Liles says later in the interview â€Å"we spent 18 years building a brand that represents the best of hip-hop.